Coca-Cola Company have recently announced they are seriously considering entering the rapidly growing CBD and cannabis industry.
Jumping onto a growing wellness trend, Coke is exploring a possible alliance with Aurora Cannabis Inc. In a statement, they said: "Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
Not to mention cooking with CBD has also grown into a popular movement as well.
Coca-Cola Co are not the first to see the potential in CBD-infused beverages. Other big names including Molson Coors Co and Constellation Brands Inc, have already made investments in this rapidly growing sector. And our very own Love Hemp Water, which was launched earlier this year, leads the way here in the UK.
But why are so many large corporations interested in joining this relatively new health and wellness trend?
Why are big brands so interested in CBD?
The exact numbers of CBD consumers is an unknown figure, but in the UK alone it is estimated to be in excess of 250,000. It's a rapidly expanding sector with so much potential, but the same can't be said for the traditional soft drinks market.
The thirst for fizzy sugary drinks is slowly abating with people turning to healthier alternatives. Also, with the introduction of the 'Soft Drinks Industry Levy' - dubbed the 'sugar tax', in the UK earlier this year, soft drinks giants are looking for lucrative opportunities to expand their already established product ranges.
Are Coca-Cola and CBD a good mix?
Although it is unknown what type of beverage Coca-Cola Co are looking to infuse with CBD, they are famous for drinks packed with sugar, or what many would class as unhealthy, and potentially dangerous artificial sweeteners. Why taint CBD, a healthy, natural substance, with potentially damaging ingredients?
At Love Hemp we realised the potential, and the need for a “healthy” CBD infused beverage. This is why we spent months researching, developing and creating what we believe to be the best and healthiest CBD beverage on the market today.
Love Hemp Water is the first functional spring water in Europe to be infused with CBD. What could be healthier than water?
Why are CBD beverages becoming so popular?
So, what has contributed to the rising popularity of CBD-infused drinks? The main factors at play here are likely to be, taste and convenience. But consuming CBD as a beverage may also appear to be a more socially acceptable way of gaining the many benefits from cannabis. Some people may feel self conscious opening a bottle of CBD oil at work or at the gym.
But opening a bottle of Love Hemp Water is discrete. It looks and tastes just like any other good quality bottled natural spring water - it just has the added therapeutic benefits of CBD.
We all need to drink water. We all know the importance of staying hydrated. Our bodies depends on water to survive. Every cell, tissue, and organ in our bodies needs water to work properly. So why not boost your daily fluid intake with the many benefits of CBD?
Our Love Hemp Water is stocked by some big players in the food and wellness industry including; Sainsburys, Holland & Barrett and Ocado.
This just goes to show the growing popularity and demand for CBD beverages, not to mention the quality and effectiveness of our cutting-edge product.
Love Hemp Water
At Love Hemp we are extremely proud of our groundbreaking product, Love Hemp Water. It's natural spring water which is rich in minerals, infused with CBD hemp droplets.
Our patented water soluble CBD hemp extract blended into our water provides maximum bioavailability. This allows for faster uptake and the ability to cross the blood-brain barrier for superior absorption compared to any oil based CBD product on the market.
Each 500ml bottle of Love Hemp Water is sugar free, contains 2mg of CBD and is certified 0.0% THC, meaning it does not have any psychoactive effect when consumed.
Our Love Hemp Water combines the therapeutic benefits of CBD with the convenience of a bottled beverage. It's refreshing and tastes great. Why not nourish your endocannabinoid system while you hydrate?
Have you tried Love Hemp Water?
It's no wonder big brands like Coca-Cola Co. are interested in joining the CBD revolution. CBD consumption is rapidly growing as people discover the many health benefits of this natural substance.
If you are looking to improve your everyday health and wellness practices, drinking Love Hemp Water is an ideal addition to your diet, and it offers many advantages.
CBD boosts the body's natural defenses and promotes balance. It is truly one of the most remarkable compounds in the natural world.
Is that enough to have you reaching for our Love Hemp Water?